Supply Chain Management is the combination of art and science that goes into improving the way your company finds the raw components it needs to make a product or service delivers it to customer. The plan is establish a strategy for managing all the resources that go toward meeting customer demand for your product or service. The sourcing is choosing the suppliers that will deliver the goods and services you need to create your product. To Make is the manufacturing step and calculate the comparative advantage to decide Make or Buy. The last section will be deliver and return. You can coordinate the receipt of orders from customs and create a network for receiving defective and excess products back from customer.
Customer is looking for the total quality of management and equal to customer satisfaction. Qualities of design are to determine by market research, concept and specification. Qualities of conformance are included Technology, Management and Employees. The abilities contained reliability, maintainability and availability. Field services are the competence, honesty, promptness of the product (service) after it has been sold.
The buyer knows the best price cannot be happen in the market. They are considering the price along with the quality instead of price only. The price comparison is using to measure the short period and the same area as the price is changing faster than the comparison report. Nowadays, the product value equal to sum of quality, technology, service, cycle time and divided to price. They are using the price comparison for the market price instead of the best price.
Among the 4Ps, product is the most importance and the price, place, promotion are the subsidiary factors. If your company does not have the product (service), you cannot contain rest of 3Ps. Price is not determine either cheap or expensive, it’s determine the value of your product (service). Place can be understand as the distribution channel, tasks involved in planning, implementing and controlling the physical flow of materials, final goods and related information from points of origin to points of consumption to meet customer requirements at a profit. Promotion is building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, handling or heading off unfavorable rumors’, stories and events.
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